Digital Creativity for Developing Digital Maturity Future Skills

Le projet DC4DM vise à mettre en œuvre, appliquer et diffuser un modèle éducatif centré sur l’humain pour développer et renforcer les capacités de création numérique afin de stimuler stratégiquement l’application des futures technologies numériques émergentes dans n’importe quel domaine. Partagé au sein d’un réseau européen d’EES, de PME et de startups, d’incubateurs d’entreprises, le modèle DC4DM contribuera à atteindre la maturité numérique.

DC4DM – La créativité numérique pour développer les compétences futures de la maturité numérique est un projet de trois ans financé par le programme ERASMUS+.Action clé : Coopération pour l’innovation et l’échange de bonnes pratiques

Type d’action : Partenariats stratégiques pour l’enseignement supérieur

Début : 01-09-2020 – Fin : 31-08-2023


Le projet DC4DM comprend de nombreuses activités créatives et éducatives avec divers professeurs et étudiants de l’enseignement supérieur du design, de l’ingénierie et des études commerciales, des start-ups technologiques et des PME pour collaborer et développer ce matériel pédagogique et cette communauté en évolution pour atteindre la maturité numérique.
Toutes les activités du projet DC4DM répondent à trois objectifs principaux :

Mettre en œuvre et évaluer le modèle DC4DM

La définition d’un modèle théorique à mettre en action, à concevoir pour des défis du monde réel d’une manière centrée sur l’humain.

  • 15 projets avec des startups et/ou PME à vocation technologique
  • 3 activités de formation d’étudiants impliquant environ 135 étudiants en études de conception, d’ingénierie et de commerce

Créer des méthodes pédagogiques innovantes et transversales

La définition de méthodes pédagogiques et de cursus innovants pour former de futurs professionnels matures du numérique capables de conduire l’évolution numérique.

  • 2 activités de formation du personnel impliquant environ 30 enseignants de l’ES
  • Création de la DC4DM Edu Box

Stimuler les transferts de connaissances des universités vers l'industrie et vice versa

La création d’un réseau dynamique de professionnels et d’organisations où diffuser le modèle DC4DM et construire une culture de partage des connaissances transversales.

  • 6 événements avec la participation et la contribution d’experts de l’industrie
  • Création d’une large communauté numériquement mature


Notre consortium s’appuie sur des designers-enseignants-chercheurs de cinq institutions européennes fournissant des types d’expertise et de compétences utiles pour le projet, en particulier dans les domaines de la conception, de l’informatique et de l’ingénierie, de la gestion d’entreprise et de l’entrepreneuriat.

Manuel Zacklad

Manuel Zacklad is a professor at the Conservatoire National des Arts et Métiers (CNAM) in Information and Communication Sciences (ICS), holder of the « Expressions and Cultures at Work » chair, vice-president of the CNAM’s scientific council (2013-2018), and director of the Dicen-IDF laboratory (Dispositifs d’Information et de Communication à l’Ère Numérique en Ile-de-France, EA 7339) His research focuses on three topics that revolve around the digital transition and its consequences based on several theoretical approaches. First, the study of social and organizational changes induced by the generalization of digital technology is approached from the perspective of document theory (documentarization and documents for action). The second topic is the design of new information dissemination and sharing systems involving new knowledge organization systems (socio-semantic web). Finally, the search for new forms of socio-technical innovation is part of the perspective of conviviality economies and is based on the analysis of cooperation processes taking into account the so-called « immaterial and relational » activities (semiotics of cooperative transactions). More recently, he has participated in the reflection around an interdisciplinary theory of design. 

Marco Taish

Marco Taisch has been Full Professor at the Politecnico di Milano since 1991, where he teaches Advanced Production Systems, Sustainable Manufacturing and Operations Management and where he coordinates the Manufacturing Group of the School of Management. Since 2002 he has been particularly dedicated to the study of technological trends carrying out some technological roadmaps and studies of technologies foresight on manufacturing as a consultant for the European Commission. He is a member of the Board of EFFRA (European Factories of the Future Research Association), of the board of the Italian Intelligent Factory Cluster and of the Lombard Intelligent Factory Cluster. He is co-founder and scientific chairman of the World Manufacturing Foundation, under whose aegis is annually organized the World Manufacturing Forum, the world event for the definition of the agenda on manufacturing. He is a founding member of Miraitek4.0, two spin-offs of the Politecnico di Milano on Industry 4.0 issues. He is president of MADE – Competence Center Industry 4.0, the largest of the eight competence centers of the National Industry 4.0 Plan. Consultant to several companies including Leonardo, Thales Alenia Space and Siemens.

Pawel Pokutycki

Pawel Pokutycki (PL/NL) is an interaction designer, researcher and lecturer at the Royal Academy of Art (KABK) in The Hague and Design Academy Eindhoven, The Netherlands. In 2005 he initiated early activities of the RFID Lab, later called the AR+RFID Lab, an experimental interdisciplinary platform for research in the application of Augmented Reality (AR) and Radio Frequency Identification (RFID) technologies in the field of art and design. He is a core member of the Alternative Learning Tank (ALT), a nomadic school and artistic organization that focuses on research, creation and implementation of didactical programs on progressive and radical fields of knowledge which are often neglected by educational institutions. His recent projects focus on exploring relationships between new media theory, political, social and cultural studies by concept development and prototyping for interactive media. He believes in a methodology of design based on his own, peculiar interpretation of the Black Box Theory presented at a TEDx event in 2012. Currently he is conducting multidisciplinary research on « Humane Technology for the Global South: Ethics of Interaction Design in the (post)Colonial Context”, besides Europe frequently lecturing and giving masterclasses in such countries as Brazil, Ecuador, Peru, India and China.

Tommaso Nervegna

With a background in interaction design, Tommaso has accumulated more than 14 years’ experience in product and service design, brand strategy, and customer experience.
His primary responsibility is supporting growth and learning by ensuring every team and project is equipped with the best design-led methods and knowledge.
To make this happen, Tommaso has spent the past 14 years working between Italy, UK, Middle East, Turkey, Greece and the Dominican Republic, working tirelessly to develop and deliver experiences to help teams and clients harness the power of customer-centricity to create new service and product experiences that people will love

Vincenzo Tanania

(FR)Vincenzo is a Director in PwC New Ventures with the role of Innovation Team Coordinator. He gained experience in public and private sector with national and international customers.
He focused his multidisciplinary activity on innovation management, technology transfer, digital strategy, new business model definition, program and project management, business process reengineering and organizational restructuring.
He coordinated Strategic and Management Consulting projects aimed at enhancing the innovation potential of the production system also supporting services for the creation of new innovative Companies, Startups, Spinoffs.
He currently coordinates Nudge for Innovation, the PwC Innovation Programme promoting a culture of innovation and enhancing company’s resources and skills through a guided methodology, supporting employees in the ideation, development and launch of innovative solutions.

Roberta Anelli

(FR)Roberta is a Sociologist and Criminologist with a passion for social and technological trends. She has always dealt with new methodologies for the management and development of ideas, new approaches to understand the market and design the right target and personas, building the proper business strategy.
Experienced Business Innovation Advisor demonstrated history of working in the management consulting industry. Skilled in Innovation Management, Open Innovation, Innovation Lab, Business Model definition and Innovation scouting.
She has a strong experience in social trend analysis, working on the understanding and study of citizens’ and consumers’ opinions and behaviors, useful to companies for the analysis of new strategies, also using AI and NLP tools.

Matteo Losi

(FR)In April 2020, Matteo Losi was nominated Head of Presales Architect and Innovation for SAP EMEA South. This region includes Italy, Spain, Portugal, Greece and Israel, Turkey, Middle East and Africa. Losi is responsible for developing knowledge and driving customer and prospect choice towards SAP’s innovative digital transformation and cloud scenarios. Previously, Losi worked as Digital Transformation Chief Expret and Database & Data Management Sales Director in SAP Italy to enhance SAP’s Platform and Digital Core strategy to help Italian companies develop Digital Transformation paths based on SAP HANA and SAP S/4HANA. Matteo Losi joined SAP Italy in 2001 as Head of Presales & Business Development. In recent years he has held strategic roles in the presales area at EMEA level and in South Africa as Head of Presales Africa in Johannesburg. Before joining SAP, Losi gained significant experience at ST Microelectronics, Siemens, and as a consultant at Ernst & Young Consultants. Losi holds a degree in Electronic Engineering from Politecnico di Milano.